Download CV
Find Me
About Me
Peter Cronin Ideas Man
91 Islington Streeet Ponsonby Auckland
021 241 9582
Peter Cronin Ideas Man
91 Islington Streeet Ponsonby Auckland
021 241 9582

About Me

Who I am

Creative director, communications manager, thought leader, designer, writer, innovator, motivator, team builder, team leader, all around Ideas Man.

Also dedicated husband,  father, geek, serial dieter, great in a crisis.
Can start fire with no matches and catch food in the wild.

What I do

With over 30 years experience, I develop strategies and create new ideas that will and do work.

I can solve communication problems, deal with challenges, inspire change, plan a way forward, discover alternatives, recommend solutions, find the team, lead the team, measure the results.

What I've done

Key Roles

Tap for more
Communications Manager of New Zealand's leading online specifications tool, cited by 85% of Architects as their most  trusted source of construction information.
Communications Manager, Masterspec, 2013 - Current
NZ's leading Shopper Marketing agency. Clients: Kelloggs, Vanish, Finish, Dettol. Nivea, Fonterra Milk for Schools, Old El Paso, Dolmio
Creative Director, Farrimond Advertising, 2012
Established retail arm of group. Clients: Bedpost, Home Direct, Cadbury, Coca-cola Amatil, Russian Standard Vodka, Colorsteel
Retail Creative Director, Energi Advertising, 2011 - 2012
Production arm of Oktobor Post, New Zealand's premiere SFX and post-production facilityClients: Woosh, New Zealand Trade & Enterprise, 2 Degrees, Smartfuel.
Executive Producer, Kube@Oktobor, 2010 - 2011
Most successful indie retail agency. Clients: Postie Plus, Toyworld, Paper Plus, Warehouse Stationery, Retravision, RNZ Navy, NZ Heart Foundation
Founding Creative Director, Hyde Group, 1999 - 2005
My own brand agency. Clients: Alfa Romeo, Fiat, Budget Travel, Gullivers Pacific Group
Creative Director, Geronimo Advertising, 1997 - 1998
NZ's most successful retail agency. Clients: Farmers Trading Company, Deka, Freedom, Amcal, Budget Travel, Camera House, Kodak Retail, Holiday Shoppe
Founding Creative Director, Ogilvy&Mather Retail,1992 - 1997
Brought to New Zealand to co-run the Farmers account.Clients: Farmers Trading Company, Air NZ Go Now , Placemakers, Woolworths.
Associate Creative Director, Mattingly , 1991 - 1992
Then Australia's largest agency. Clients: Carlton United Brewing, Nissan Australia, Nissan Racing, Mars Maltesers, Coles, Melbourne Bitter
Senior Art Director, George Patterson, 1985  -1990

Key Freelance

Tap for more
Successful indie agency Clients: Telecom Business, Panasonic Toughbook, Kohler, Telecom XT, Fisher Funds Management, Telecom Internal Comms.
Creative Director, Central Station Advertising, 2006 - 2009
Industry-leading Change Events.Clients: Telecom, Vodafone, Cadbury, Les Mills International, Vero, Dulux, Frucor and more
Chair Creative Board, Edge Creative, 2007 - 2009
Specialist Indie Agency. Clients: Dilmah, CSP Coating Systems, Cerebo Greggs Coffeeology, Medtech, Online Security Services, Go Travel
Dilmah, Curtiss & Spence Communications, 2006 - 2009
8 month sole creative across all media. Campaign Palace, who had never had a retail client, called me in to 'make it happen'.
Placemakers, Campaign Palace/Bates, 1997 - 1998


  • Strategic strength
  • Deep thinker
  • Future focussed
  • Sound discliplines
  • Forward planner
  • Team builder and leader
  • Creativity that performs
  • ‘Wrote the book’ on retail
  • Comfortable inside or outside the square
  • Equally comfortable below, through or above the line
  • Really easy to work with

Contact me