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Peter Cronin Ideas Man
91 Islington Streeet Ponsonby Auckland
 
021 241 9582
Peter Cronin Ideas Man
91 Islington Streeet Ponsonby Auckland
 
021 241 9582

About Me

Who I am

Creative director, communications manager, thought leader, designer, writer, innovator, motivator, team builder, team leader, all around Ideas Man.

Also dedicated husband,  father, geek, serial dieter, great in a crisis.
Can start fire with no matches and catch food in the wild.

What I do

With over 30 years experience, I develop strategies and create new ideas that will and do work.

I can solve communication problems, deal with challenges, inspire change, plan a way forward, discover alternatives, recommend solutions, find the team, lead the team, measure the results.

What I've done

Key Roles

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Communications Manager of New Zealand's leading online specifications tool, cited by 85% of Architects as their most  trusted source of construction information.
Communications Manager, Masterspec, 2013 - Current
NZ's leading Shopper Marketing agency. Clients: Kelloggs, Vanish, Finish, Dettol. Nivea, Fonterra Milk for Schools, Old El Paso, Dolmio
Creative Director, Farrimond Advertising, 2012
Established retail arm of group. Clients: Bedpost, Home Direct, Cadbury, Coca-cola Amatil, Russian Standard Vodka, Colorsteel
Retail Creative Director, Energi Advertising, 2011 - 2012
Production arm of Oktobor Post, New Zealand's premiere SFX and post-production facilityClients: Woosh, New Zealand Trade & Enterprise, 2 Degrees, Smartfuel.
Executive Producer, Kube@Oktobor, 2010 - 2011
Most successful indie retail agency. Clients: Postie Plus, Toyworld, Paper Plus, Warehouse Stationery, Retravision, RNZ Navy, NZ Heart Foundation
Founding Creative Director, Hyde Group, 1999 - 2005
My own brand agency. Clients: Alfa Romeo, Fiat, Budget Travel, Gullivers Pacific Group
Creative Director, Geronimo Advertising, 1997 - 1998
NZ's most successful retail agency. Clients: Farmers Trading Company, Deka, Freedom, Amcal, Budget Travel, Camera House, Kodak Retail, Holiday Shoppe
Founding Creative Director, Ogilvy&Mather Retail,1992 - 1997
Brought to New Zealand to co-run the Farmers account.Clients: Farmers Trading Company, Air NZ Go Now , Placemakers, Woolworths.
Associate Creative Director, Mattingly , 1991 - 1992
Then Australia's largest agency. Clients: Carlton United Brewing, Nissan Australia, Nissan Racing, Mars Maltesers, Coles, Melbourne Bitter
Senior Art Director, George Patterson, 1985  -1990

Key Freelance

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Successful indie agency Clients: Telecom Business, Panasonic Toughbook, Kohler, Telecom XT, Fisher Funds Management, Telecom Internal Comms.
Creative Director, Central Station Advertising, 2006 - 2009
Industry-leading Change Events.Clients: Telecom, Vodafone, Cadbury, Les Mills International, Vero, Dulux, Frucor and more
Chair Creative Board, Edge Creative, 2007 - 2009
Specialist Indie Agency. Clients: Dilmah, CSP Coating Systems, Cerebo Greggs Coffeeology, Medtech, Online Security Services, Go Travel
Dilmah, Curtiss & Spence Communications, 2006 - 2009
8 month sole creative across all media. Campaign Palace, who had never had a retail client, called me in to 'make it happen'.
Placemakers, Campaign Palace/Bates, 1997 - 1998

WYSIWYG

  • Strategic strength
  • Deep thinker
  • Future focussed
  • Sound discliplines
  • Forward planner
  • Team builder and leader
  • Creativity that performs
  • ‘Wrote the book’ on retail
  • Comfortable inside or outside the square
  • Equally comfortable below, through or above the line
  • Really easy to work with

Contact me