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Peter Cronin Ideas Man
91 Islington Streeet Ponsonby Auckland
 
021 241 9582

O&M Retail

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Started Ogilvy & Mather Retail division with no clients and three staff. In three years we were a $50M+ agency creating breakthrough retail campaign for some of the largest players then in the market. I created the positioning statements for all clients that saw great success not only in individual campaigns but in brand awareness and brand loyalty.

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One of the things I'm most proud of was the introduction of quality creative and production values into the New Zealand market.

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Similarly with our Television production, we changed the retail game, allowing clients such as Farmers to not only revive their brand but to thrive despite increasing competition.

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Ogilvy and Mather Retail were also chosen to create campaigns for overseas-based clients due to our unique success in getting brand-led results in New Zealand.