Started Ogilvy & Mather Retail division with no clients and three staff. In three years we were a $50M+ agency creating breakthrough retail campaign for some of the largest players then in the market. I created the positioning statements for all clients that saw great success not only in individual campaigns but in brand awareness and brand loyalty.
One of the things I'm most proud of was the introduction of quality creative and production values into the New Zealand market.
Similarly with our Television production, we changed the retail game, allowing clients such as Farmers to not only revive their brand but to thrive despite increasing competition.
Ogilvy and Mather Retail were also chosen to create campaigns for overseas-based clients due to our unique success in getting brand-led results in New Zealand.