CLOSE
Home
Ideas
Download CV
Find Me
About Me
LinkedIn
Peter Cronin Ideas Man
91 Islington Streeet Ponsonby Auckland
 
021 241 9582

Postie Plus

postie-line-image

A significant part of the campaign's successful repositioning came from the new line 'Putting Value back in style', which helped to re-establish the company's every-day-fashion credentials.

postie-line-image

We upgraded models, photographers, film crews - the entire team adopted a 'this IS fashion' philosophy - and it showed.

postie-tc-image

Our television campaigns became softer, with more style and less hard sell. We made customers want the clothes because of how they looked, not how cheap they were, then a first for Postie.