To support a wider campaign I developed the 'Every Wash a Winner' online game.
The premis was to take the gamble out of washing - every wash would achieve a better clean by adding Vanish. What better than a slot machine? Every daily spin won a $2 off voucher so customers could freely experiment with the 'add Vanish to every wash' premise.
There were also enough daily winners of a kilo pack of Vanish to keep interest high and extend the trial campaign.
We were also given 5 seconds to tag all Vanish TVC's with a promo for the online competition. The Every Wash a Winner online game proved very popular, receiving heavy traffic and social media referral.