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Peter Cronin Ideas Man
91 Islington Streeet Ponsonby Auckland
021 241 9582

Vanish Promotion

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To support a wider campaign I developed the 'Every Wash a Winner' online game.

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The premis was to take the gamble out of washing - every wash would achieve a better clean by adding Vanish. What better than a slot machine? Every daily spin won a $2 off voucher so customers could freely experiment with the 'add Vanish to every wash' premise.

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There were also enough daily winners of a kilo pack of Vanish to keep interest high and extend the trial campaign.

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We were also given 5 seconds to tag all Vanish TVC's with a promo for the online competition. The Every Wash a Winner online game proved very popular, receiving heavy traffic and social media referral.