about ideasman

Been around for a while now, long enough to know the result is everything

Who am I?

Strangely, all I've ever wanted to be is an art director in advertising (I used to watch Bewitched and thirst over Darren's layout boards).
I have a passion for storytelling, a knack for understanding the target's desires and the drive to achieve outstanding results.

Why choose me

I could go on, but frankly there are few who can deliver the experience, the craft and the creativity to solve your business needs.

  • Forty years experience

  • I help build brands, build your business and get results.

  • I look to future-proof your thinking, the work and the technology we use.

  • And have some fun while we do it.

What you see is....

  • Strategic strength, deep thinker, sound disciplines

  • Forward planner, future focussed.

  • Creativity that performs - ‘Wrote the book’ on retail advertising in New Zealand

  • Inside or outside the square, below, through or above the line

My experience in a nutshell

Creative director, communications manager, thought leader, designer, writer, innovator, motivator, team builder, team leader, all around Ideas Man.
Also dedicated husband, father, geek, serial dieter, great in a crisis.
Can start fire with no matches and catch food in the wild.

Key Roles

IdeasMan Creative Director, 2013 - Current
Communications Manager, Masterspec, 2013 - Current
Creative Director, Farrimond Advertising, 2012
Retail Creative Director, Energi Advertising, 2011 - 2012
Executive Producer, Kube@Oktobor, 2010 - 2011
Founding Creative Director, Hyde Group, 1999 - 2005
Founding Creative Director, Ogilvy&Mather Retail,1992 - 1997
Associate Creative Director, Mattingly , 1991 - 1992
Senior Art Director, George Patterson, 1985  -1990

Key Freelance

Creative Director, Central Station Advertising, 2006 - 2009
Chair Creative Board, Edge Creative, 2007 - 2009
Dilmah, Curtiss & Spence Communications, 2006 - 2009
Placemakers, Campaign Palace/Bates, 1997 - 1998