Re-invigorate existing website with interactive tools to grow online client acquisition. A more professional but accessible visual style with easy interactive tools and true responsiveness
New UI/UX development for architectural specifications tool. In development
New logo and website design
New site to help launch Dairy Training specialist into US market.
New website for international process engineering company delivering geolocation of content. IN DEVELOPMENT
How do you get drinkers to try a new mixed drink? Make it free, make all their dreams come true!
Facebook campaign to backup TV 'Take the Challenge' promo.
Launched the new Panasonic Toughbook, creating a new "SUV of Laptops" positioning, campaign included a 70+ page 'mini' website. Won an Effie Award.
Launched a promotion to establish the effectiveness of adding Vanish Stain Remover to every wash. Huge response and engagement!
Developed new positioning and achieved it over two years almost solely with Communications and web activity.
Attract new customers by exposing them to case histories of major security installations completed by Panasonic.
Communications package about highly technical engine design and performance for the US Launch conference
Programme of activity to keep all telecom staff informed of new products and services provided by the Business division.
Excite and enliven over 5,500 staff - created a massive live roadshow demonstrating their new technology.
The Brand challenge was to make Navy acceptable to young people and their career 'gatekeepers', establishing for all how extraordinary a Navy career can be.
Under pressure from the The Warehouse, and threat of closure from its overseas owners, Farmers desperately needed to create a position to allow them a higher price point across all ranges.
Amazing quality computer at a very high unit price, fighting "high-speed" competition. Positioned Toughbook as the SUV of laptops.
Vodafone found staff brand knowledge was confused and uptake poor.Vodafone Brand Jam was voted Best Brand Event for 2008 by Vodafone worldwide.
Carlton Draught was an 'old' brand - the client needed to stop brands cannibalising each others markets and appeal to a new, younger market. The long-necked stubby was born.
Tiny budget, youth target, up against the major telco's, can you get some major growth? Yes We Can!
The Brand needed to change to help put Farmers back on a profitable standing. I developed a strategy to educate the NZ public about the real meaning of 'value'.
Create New Zealand's leading specialist retail advertising agency - from scratch - and grow brands through strong sales performance.
Won the client just as they were folding all three brands into one. Had to create a single Christmas campaign. Imbued all three brands with the essence of Christmas.
Difficulty adapting to the changing face of basics fashion had seen Postie+ dropping behind. Re-launched combined Value offering with a new Fashionability.
Invigorate a 'boring' event launch that initially was planned to have cocktails and a string quartet.
Needed to train all Cerebos staff on the details of their number one product - coffee.
As sole producer for NZTE, to ensure New Zealand’s face to the local and international business world was modern, expressing both quality, style and a passion for innovation..
Re-entry into the New Zealand telco youth market with little (really no) budget? Yes We Can!
Create the perfect event for LMI's first worldwide conference at the home of Les Mills for over 650 delegates over a massive 5-day, 5 location event.
Launch and inform all Telecom and associated retail staff about the XT Network and the new handset tech available.