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Peter Cronin Ideas Man
91 Islington Streeet Ponsonby Auckland
 
021 241 9582
Headshot Peter Ideasman
Welcome to my ideas.
You know, even the simplest ideas, accurately targeted, can have a huge impact.
That's what I do - create ideas that inspire change, that get the job done. 
Whether you need ideas for a brand, a campaign, digital/website, social media, in fact in just about any communication medium, I’m your man.
Here’s an idea, why not check out my ideas and see for yourself.
Digital

Janenaturopath responsive website

Re-invigorate existing website with interactive tools to grow online client acquisition. A more professional but accessible visual style with easy interactive tools and true responsiveness

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Digital

Masterspec - new interface UI/UX

New UI/UX development for architectural specifications tool. In development

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Digital

Adjudicators Association website. IN DEVELOPMENT.

New logo and website design

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Digital

Ambrosia Training

New site to help launch Dairy Training specialist into US market.

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Digital

Pacific Process - new website for international use

New website for international process engineering company delivering geolocation of content. IN DEVELOPMENT

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Digital

All your Drams come true

How do you get drinkers to try a new mixed drink? Make it free, make all their dreams come true!

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Digital

Finish Campaign

Facebook campaign to backup TV 'Take the Challenge' promo.

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Digital

Panasonic Toughbook - Launch site

Launched the new Panasonic Toughbook, creating a new "SUV of Laptops" positioning, campaign included a 70+ page 'mini' website. Won an Effie Award.

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Digital

Vanish Every Wash a Winner

Launched a promotion to establish the effectiveness of adding Vanish Stain Remover to every wash. Huge response and engagement!

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Comms

Masterspec the "Construction Oracle"

Developed new positioning and achieved it over two years almost solely with Communications and web activity.

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Comms

Panasonic Security Newsletter

Attract new customers by exposing them to case histories of major security installations completed by Panasonic.

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Comms

Duke Engines US Launch material

Communications package about highly technical engine design and performance for the US Launch conference

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Comms

Telecom Business Internal Comms

Programme of activity to keep all telecom staff informed of new products and services provided by the Business division.

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Comms

Telecom-XT Internal Launch

Excite and enliven over 5,500 staff - created a massive live roadshow demonstrating their new technology.

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Brand

Navy - A life less ordinary

The Brand challenge was to make Navy acceptable to young people and their career 'gatekeepers', establishing for all how extraordinary a Navy career can be.

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Brand

Farmers - Where the Price is Right

Under pressure from the The Warehouse, and threat of closure from its overseas owners, Farmers desperately needed to create a position to allow them a higher price point across all ranges.

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Brand

Panasonic Toughbook positioning and launch

Amazing quality computer at a very high unit price, fighting "high-speed" competition. Positioned Toughbook as the SUV of laptops.

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Brand

Vodafone internal Brand event

Vodafone found staff brand knowledge was confused and uptake poor.Vodafone Brand Jam was voted Best Brand Event for 2008 by Vodafone worldwide.

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Brand

Carlton Draught re-launch

Carlton Draught was an 'old' brand - the client needed to stop brands cannibalising each others markets and appeal to a new, younger market. The long-necked stubby was born.

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Retail-2

Woosh launch

Tiny budget, youth target, up against the major telco's, can you get some major growth? Yes We Can!

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Retail-2

Farmers. Where the Price is Right!

The Brand needed to change to help put Farmers back on a profitable standing. I developed a strategy to educate the NZ public about the real meaning of 'value'.

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Retail-2

Ogilvy & Mather Retail

Create New Zealand's leading specialist retail advertising agency - from scratch - and grow brands through strong sales performance.

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Retail-2

Paper Plus Superstar Christmas

Won the client just as they were folding all three brands into one. Had to create a single Christmas campaign. Imbued all three brands with the essence of Christmas.

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Retail-2

Poste + Putting Value Back In Style

Difficulty adapting to the changing face of basics fashion had seen Postie+ dropping behind. Re-launched combined Value offering with a new Fashionability.

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Other

Dulux Colours of New Zealand

Invigorate a 'boring' event launch that initially was planned to have cocktails and a string quartet.

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Other

Cerebos Coffeeology University

Needed to train all Cerebos staff on the details of their number one product - coffee.

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Other

NZTE - New Zealand's Face to the Business World

As sole producer for NZTE, to ensure New Zealand’s face to the local and international business world was modern, expressing both quality, style and a passion for innovation..

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Other

Concept, Write, Produce, Direct and Edit Woosh Wireless campaign

Re-entry into the New Zealand telco youth market with little (really no) budget? Yes We Can!

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Other

Les Mills International Conference Event

Create the perfect event for LMI's first worldwide conference at the home of Les Mills for over 650 delegates over a massive 5-day, 5 location event.

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Other

Telecom-XT internal launch roadshow

Launch and inform all Telecom and associated retail staff about the XT Network and the new handset tech available.

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