recruitment advertising

Royal New Zealand Navy
navy-haka-img
navy-background-img
navy-background-img
navy-background-img
navy-background-img

Project Description

Though this work was created quite some time ago, it stands up well and the thinking behind is still being used for the NZ Armed Services to this day. The entire 3-year campaign was based around convincing the gatekeepers (parents, teachers, careers advisors) that Navy was a credible, important career. This is work I am perhaps most proud of.
*Note - low quality video

Project Details

  • 2001 - 2004

  • by IdeasMan at Hyde Group

  • Strategy